In order to improve your SEO Ranking in the future, there are certain actions you can take in order to get the ball rolling. As a business owner, you have heard the term “Organic Architecture”. How does it relate to improving your SEO ranking? Organic architecture focuses on improving the quality of your site through natural and systematic processes rather than creating a product or service that just happens to have a good name. A good organic site will include the following five things:
When it comes to website optimization, one of the most important factors that determine page rank is how well the page is linked. Good internal and external links are required to boost your page rank. If you are working with a professional SEO company, they should be able to provide you with an analysis of your current links and provide recommendations as to what to do in order to improve the strength of your links. Additionally, they should be able to increase your page ranking by analyzing the number of internal and external links for each page and developing a plan to increase the number of those links in the future.
As with all marketing efforts, there is a right way and a wrong way to market a web site. In this case, it’s called the “old school” method and it involves submitting articles and press releases to article directories and blog directories and commenting on forums. This strategy has been around for years and works, but is not without its pitfalls. First, because every site is different, some directories don’t accept articles submitted using this method; and since every post is unique, it takes more time to research and compose each one. Furthermore, although a well-written comment can improve your reputation, it does take time to build trust with others and has a low click-through rate.
Another strategy that experts recommend is providing value to users by optimizing pages within your website. Search engines will reward sites that have user-engaged content and informative content because people love to visit sites that are informative and useful to them. Therefore, optimizing your site for users and engaging with them on a personal level creates a bond with the visitor that will improve your search engine optimization.
One final strategy is to improve on your site’s design. While this is not necessary if you already have user-friendly pages, it will make all the difference in the world if your pages look professional. This doesn’t mean that you have to go out and buy new web pages and software but do invest in improving the look of your existing pages. Make sure they are easy to read, present clear information and have clean graphics. Also, if you have a visible link at the bottom of the page (a.k.a. “the footer”), make sure that it is visually easy for visitors to find it out from the main body of the text.
There are many other things that you can do to improve your ranking. If you follow these tips, though, you’re well on your way to accomplishing the task. Keep in mind that SEO is not a one-time process. It takes continuous effort and dedication if you want to be successful online.